NYSE - Nasdaq Real Time Price
USD
The Southern Company (SO)
93.10
+1.58
(+1.73%)
As of 3:53:39 PM EDT. Market Open.
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Learn moreAnalyst Insights
Top Analyst
BMO Capital
45/100
Analyst Price Targets
Analyst Recommendations
-
Strong Buy
-
Buy
-
Hold
-
Underperform
-
Sell
Latest Rating
Date
10/22/2026
Analyst
HSBC
Rating Action
Initiated
Rating
Buy
Price Action
Announces
Price Target
99.5
Top Analysts
Yahoo Finance’s Top Analysts section provides an objective scorecard to evaluate the accuracy of Wall Street analyst ratings and price targets.
Learn more
Yahoo Finance’s Top Analysts section provides an objective scorecard to evaluate the accuracy of Wall Street analyst ratings and price targets.
Learn more| Analyst
|
Overall Score
|
Direction Score
|
Price Score
|
Latest Rating
|
Price Target
|
Date
|
|---|---|---|---|---|---|---|
|
BMO Capital
|
45 | 38 | 100 | Outperform
|
104 | 2026-07-28 |
|
RBC Capital
|
45 | 50 | 69 | Sector Perform
|
99 | 2025-12-12 |
|
Keybanc
|
43 | 49 | 65 | Underweight
|
74 | 2026-10-14 |
|
JP Morgan
|
38 | 27 | 100 | Neutral
|
94 | 2026-10-13 |
|
Goldman Sachs
|
35 | 31 | 83 | Neutral
|
98 | 2025-11-07 |
|
Morgan Stanley
|
34 | 26 | 83 | Underweight
|
84 | 2026-10-21 |
|
Mizuho
|
34 | 18 | 100 | Outperform
|
104 | 2026-02-21 |
|
Citigroup
|
34 | 22 | 87 | Buy
|
104 | 2026-09-25 |
|
Jefferies
|
32 | 17 | 100 | Hold
|
95 | 2026-10-20 |
|
Barclays
|
31 | 13 | 97 | Equal-Weight
|
92 | 2026-10-16 |
Rows per page
1-10 of 14
Upgrades & Downgrades
| Initiated | HSBC: Buy | 10/22/2026 |
| Maintains | Morgan Stanley: Underweight to Underweight | 10/21/2026 |
| Maintains | Jefferies: Hold to Hold | 10/20/2026 |
| Maintains | Barclays: Equal-Weight to Equal-Weight | 10/16/2026 |
| Maintains | Truist Securities: Hold to Hold | 10/15/2026 |
| Maintains | JP Morgan: Neutral to Neutral | 10/13/2026 |
