Morningstar
•
Sep 04, 2026
Baidu, Inc.: Baidu Earnings: High AI Investments Put Pressure on Return; Fair Value Estimate Cut by 10%
Symbols
BIDUSector(s)
Communication Services
Rating
Current Price
99.47
Fair Value
Economic Moat
Stewardship
Summary
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm’s main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
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Chelsey Tam
Equity Analyst
Chelsey Tam is an equity analyst for Morningstar Investment Management Asia Limited, a wholly owned subsidiary of Morningstar, Inc. She primarily researches China internet and Macau gaming stocks.Before joining Morningstar in 2013, she was a sell-side analyst at a securities firm in Hong Kong. Before that she was a buy-side associate, and earlier she was a research lab assistant at the Rotman School of Management in Toronto.Tam holds bachelor’s degrees in commerce (finance) and economics from the University of Toronto.
