Morningstar
•
Oct 29, 2026
The Clorox Company: Clorox: CPG Veteran Slated to Take the Torch in Early 2027; Investors Should Clean Up in Shares
Symbols
CLXSector(s)
Consumer Defensive
Rating
Current Price
88.00
Fair Value
Economic Moat
Stewardship
Summary
Since its inception more than 100 years ago, Clorox has expanded to operate in an array of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal-care products.
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Analyst Profile
Erin Lash
Sector Director
Erin Lash, CFA, is director of consumer sector equity research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. In addition to leading the sector team, Lash covers packaged food and household and personal care companies.Before joining Morningstar in 2006, she spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance.Lash holds a bachelor's degree in finance from Bradley University and a master's degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.
