Morningstar
•
Sep 29, 2026
eBay Inc.: Focus on Enthusiast Buyers and Advertising Monetization Bolsters eBay's Narrow Moat
Symbols
EBAYSector(s)
Consumer Cyclical
Rating
Current Price
121.64
Fair Value
Economic Moat
Stewardship
Summary
Founded in 1995, eBay operates one of the world’s largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and
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