Morningstar
•
Sep 04, 2026
Ulta Beauty, Inc.: Ulta Beauty Overcomes Rivals With Advantages in Product Selection, Stores, and Consumer Loyalty
Symbols
ULTASector(s)
Consumer Cyclical
Rating
Current Price
564.12
Fair Value
Economic Moat
Stewardship
Summary
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin,
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