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Morningstar

Morningstar

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Nov 09, 2026

Wayfair Inc.: Wayfair's Investments Drive Customer Stickiness and Streamlined Operations Lever Costs

Symbols

W

Sector(s)

Consumer Cyclical

Rating

Current Price

112.52

Fair Value

Economic Moat

Stewardship

Summary

Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 12 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair

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Analyst Profile

Jaime M Katz

Senior Equity Analyst

Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.Katz holds a bachelor's degree in economics from the University of Wisconsin and a master's degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

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