Morningstar
•
Nov 09, 2026
Wayfair Inc.: Wayfair's Investments Drive Customer Stickiness and Streamlined Operations Lever Costs
Symbols
WSector(s)
Consumer Cyclical
Rating
Current Price
112.52
Fair Value
Economic Moat
Stewardship
Summary
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 12 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair
Upgrade to begin using premium research reports and get so much more.
Exclusive reports, detailed company profiles, and best-in-class trade insights to take your portfolio to the next level
UpgradeRelated Reports
Market Update: ENB, DVN, HOG, MKTX, NOV, OMC, VSH, BUD, CVNA
Nov 09, 2026
•
BUD, HOG, NOV, OMC, MKTX, ENB, CVNA, VSH, DVN
Analyst Report: Carvana Co
Nov 09, 2026
•
CVNA
Technical Assessment: Bullish in the Intermediate-Term
Nov 09, 2026
•
EBAY, V
Analyst Report: Lyft, Inc.
Nov 06, 2026
•
LYFT
Analyst Report: DoorDash Inc
Nov 05, 2026
•
DASH
Analyst Profile
Jaime M Katz
Senior Equity Analyst
Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.Katz holds a bachelor's degree in economics from the University of Wisconsin and a master's degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.
