This article first appeared on GuruFocus .
Nvidia ( NASDAQ:NVDA ) is discussing a potential investment in artificial intelligence search startup Perplexity that could value the company at more than $30 billion, The Information reported Sunday.
The proposed financing would mark a valuation increase of more than 50% from Perplexity's previous funding round about a year ago. The report did not disclose the size of Nvidia's potential investment.
Nvidia already holds an investment in Perplexity. The startup also agreed in July to use Nvidia's Vera CPUs for its AI-agent workloads. Other prominent backers include Amazon ( NASDAQ:AMZN ) founder Jeff Bezos and SoftBank Group ( SFTBY ).
Perplexity's annualized revenue has grown to more than $750 million, up from below $250 million at the beginning of 2026, according to the report. Its growth has been helped by Perplexity Computer, a cloud-based AI agent designed to handle computer tasks for professional users.
The potential investment could deepen Nvidia's position in the AI-agent ecosystem and provide another strategic link to a fast-growing AI application company.
