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Rumble rebrands to RUM Group after Northern Data buyout

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June 17 (Reuters) - Rumble, which hosts U.S. President Donald Trump's Truth Social platform, ‌said it would begin operating ‌as 'RUM Group' and oversee a new AI -focused business unit ​in addition to its existing video platform.

The move, announced on Wednesday and effective from June 18, comes after the company closed ‌its acquisition of ⁠German AI cloud company Northern Data.

Here are some details:

• Rumble shares ⁠jumped about 8% in extended trading.

• The video platform and cloud services provider ​last year ​announced it would ​acquire Northern Data in ‌an all-stock deal valued at roughly $767 million.

• It said Quake AI — a newly formed unit for its data center and cloud business — will combine assets, including about ‌22,000 Nvidia H100 and ​H200 graphics processing units across ​nine data ​centers.

• The company's video and ‌media platform brand name ​will continue ​to be Rumble.

• "We now have over 200 MW of unmonetized energy capacity and ​substantial contracted ‌revenue across Rumble," CEO Chris Pavlovski ​said.

(Reporting by Jaspreet Singh in Bengaluru; ​Editing by Joyjeet Das)

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