00:00
Speaker A
How do you take it from 10k a month to 60k a month?
00:02
Speaker A
Yeah, so basically, we cut out every single UGC deal, every influencer deal, and we started to double down on what was working for us. and we found out that our meta ads were running at like a two, two to 2.5X rowers and they were extremely profitable. So we just started doubling down on meta ads and we only stuck with our one big creator that we gave equity to and he would just create content for us and we would just run paid ads behind it strictly through meta.
00:27
Speaker A
As well during that process, we decided to take all of our creatives from meta and move them over to TikTok ads alongside that. and for some reason they performed five to six X better. The same exact creatives were able to we were able to get four to five X row us on the same creatives. Mainly because on Tik Tok it targets a younger audience and meta is more of an older audience. So our target user is anywhere from 15 to 30 years old, and with Tik Tok we're able to resonate and target with that specific user extremely well.
