we're just crazy enough to be entrepreneurs, right? I mean that's the whole thing is you got to be just a little bit crazy to get there and and you are because the way I think of your company and when we chatted before, you weren't just making amazing products and figuring that out, you were figuring out cold chain, which is insane. I mean, I mean, let let's jump to that for a second. I mean, how do you even figure that out? I can't imagine the amount of

mistakes and oh my Lord, learnings, tell me.

Oh my gosh, I remember sending out product to whole foods that was frozen and calling a buyer once and the answer was, what do you want? It actually wasn't hello. He had no idea who it was. And I I was like, I just want to hang up now but is that is my did you receive my product? And he said it was melted, too bad for you.

Um, you know, and so it was it was hard that cold chain from when you buy the product or you buy the ingredients from the farm and it's got to get, you know, all along the way and kept frozen and in meticulous condition. It was very hard and it's expensive. Um and you know, there is a big environmental footprint there. And when we had the opportunity to get out of frozen

and into the ambient shelf stable world, we jumped on it.