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Why Luckin and Starbucks Are Making Opposite Bets on Coffee

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Why Luckin and Starbucks Are Making Opposite Bets on Coffee

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This is how you order at Luckin. No line, no register, just a QR code in your drink waiting for you on a shelf.

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At its peak in 2020, there were over 100,000 coffee shops competing for the same customers. The king was undoubtedly Starbucks.

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But long lines and premium prices left a gap to be filled. Luckin saw it.

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Luckin wrote that the Chinese coffee market was too expensive and inconvenient.

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So, to fill this market gap, Luckin built a 100% cashierless environment. Translation, convenience.

00:32 Speaker A

By late 2024, Luckin told investors it was actively evaluating the crowded US market, opening its first US store in 2025.

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Now, it's here. 20 New York locations in just over a year.

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Meanwhile, in 2025, Starbucks announced it was closing 80 to 90 of its own US pickup locations, labeling them too transactional, not enough warmth.

00:56 Speaker A

Starbucks said we need more human connection.

00:58 Speaker A

Luckin said, here's a QR code.

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