先週、ポートフォリオの先生の会社で、デザイナーとクライアント間の格言集みたいなのを偶然見つけて、それをコピーして持って帰った。 いわく、 「Don’t look for the next opportunity. The one you have in hand is the opportunity.」 We are always waiting for the perfect brief from the perfect client. It almost never happenes.
"This is boring, let’s just deal with it and get it over with. We’ll make the next one good." Wnatever is on your desk right now, that’s the one. Make it the best you possibly can.