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Baozun Inc. (BZUN)

3.2800 -0.0700 (-2.09%)
As of 3:56:01 PM EDT. Market Open.
Trade Baozun on Coinbase
Chart Range Bar
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  • Previous Close 3.3500
  • Open 3.3200
  • Bid 2.4000 x 200
  • Ask 4.2200 x 200
  • Day's Range 3.2550 - 3.3550
  • 52 Week Range 2.0700 - 3.9200
  • Volume 138,445
  • Avg. Volume 247,232
  • Market Cap (intraday) 190.05M
  • Beta (5Y Monthly) 0.39
  • PE Ratio (TTM) 23.43
  • EPS (TTM) 0.1400
  • Earnings Date (est.) Nov 24, 2026
  • Forward Dividend & Yield -- (0.00%)
  • 1y Target Est 4.52
  • Motley Fool Rating Bearish

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

www.baozun.com

6,626

Full Time Employees

December 31

Fiscal Year Ends

Internet Retail

Industry

Recent News

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Performance Overview

Trailing total returns as of 10/28/2026, which may include dividends or other distributions. Benchmark is HANG SENG INDEX (^HSI) .

YTD Return

BZUN
25.67%
HANG SENG INDEX (^HSI)
9.89%

1-Year Return

BZUN
10.38%
HANG SENG INDEX (^HSI)
12.34%

3-Year Return

BZUN
10.07%
HANG SENG INDEX (^HSI)
32.74%

5-Year Return

BZUN
81.36%
HANG SENG INDEX (^HSI)
9.63%

Earnings Trends

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Earnings Per Share

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q2 FY26
Revenue 2.74B
Earnings --
Profit Margin 0.00%

Q3

FY25

Q4

FY25

Q1

FY26

Q2

FY26

0
1B
2B
3B
0.0%

Analyst Insights

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Analyst Price Targets

2.92
4.52 Average
3.2800 Current
6.01 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 8/28/2026
Analyst CLSA
Rating Action Upgrade
Rating Outperform
Price Action Raises
Price Target 3.2 -> 3.8

Statistics

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Valuation Measures

Annual
  • Market Cap

  • Enterprise Value

  • Trailing P/E

  • Forward P/E

  • PEG Ratio (current)

  • Price/Sales (ttm)

  • Price/Book (mrq)

  • Enterprise Value/Revenue

  • Enterprise Value/EBITDA

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    -1.30%

  • Return on Assets (ttm)

    0.91%

  • Return on Equity (ttm)

    -1.16%

  • Revenue (ttm)

    10.45B

  • Net Income Avi to Common (ttm)

    -135.5M

  • Diluted EPS (ttm)

    0.1400

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    2.81B

  • Total Debt/Equity (mrq)

    34.21%

  • Levered Free Cash Flow (ttm)

    606.4M

Company Insights

Research Reports

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