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Baozun Inc. (BZUN)

2.7850 -0.0550 (-1.94%)
As of 12:53:14 PM EDT. Market Open.
Trade Baozun on Coinbase
Chart Range Bar
Loading chart for BZUN
  • Previous Close 2.8400
  • Open 2.8200
  • Bid 2.0200 x 200
  • Ask 3.5900 x 200
  • Day's Range 2.7750 - 2.8600
  • 52 Week Range 2.0700 - 4.8800
  • Volume 109,228
  • Avg. Volume 242,274
  • Market Cap (intraday) 161.923M
  • Beta (5Y Monthly) 0.51
  • PE Ratio (TTM) --
  • EPS (TTM) -0.4800
  • Earnings Date (est.) Nov 24, 2026
  • Forward Dividend & Yield --
  • Ex-Dividend Date --
  • 1y Target Est 4.47

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

www.baozun.com

6,762

Full Time Employees

December 31

Fiscal Year Ends

Internet Retail

Industry

Performance Overview

Trailing total returns as of 9/1/2026, which may include dividends or other distributions. Benchmark is HANG SENG INDEX (^HSI) .

YTD Return

BZUN
6.70%
HANG SENG INDEX (^HSI)
1.17%

1-Year Return

BZUN
17.85%
HANG SENG INDEX (^HSI)
1.12%

3-Year Return

BZUN
28.77%
HANG SENG INDEX (^HSI)
37.80%

5-Year Return

BZUN
88.43%
HANG SENG INDEX (^HSI)
2.68%

Earnings Trends

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Earnings Per Share

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q1 FY26
Revenue 2.38B
Earnings -7.46M
Profit Margin -0.31%

Q3

FY25

Q4

FY25

Q1

FY26

0
1B
2B
3B
-4.0%
-3.0%
-2.0%
-1.0%

Analyst Insights

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Analyst Price Targets

2.72
4.47 Average
2.7850 Current
6.14 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 11/26/2024
Analyst Citigroup
Rating Action Maintains
Rating Buy
Price Action Raises
Price Target 3.9 -> 4.2

Statistics

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Valuation Measures

Annual
As of 5/20/2026
  • Market Cap

    169.77M

  • Enterprise Value

    67.56M

  • Trailing P/E

    --

  • Forward P/E

    16.37

  • PEG Ratio (5yr expected)

    --

  • Price/Sales (ttm)

    0.11

  • Price/Book (mrq)

    0.33

  • Enterprise Value/Revenue

    0.04

  • Enterprise Value/EBITDA

    9.75

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    -1.82%

  • Return on Assets (ttm)

    0.42%

  • Return on Equity (ttm)

    -2.31%

  • Revenue (ttm)

    10.26B

  • Net Income Avi to Common (ttm)

    -186.48M

  • Diluted EPS (ttm)

    -0.4800

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    2.85B

  • Total Debt/Equity (mrq)

    34.37%

  • Levered Free Cash Flow (ttm)

    --

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Company Insights

Fair Value

2.7850 Current

Dividend Score

0 Low
Sector Avg.
100 High

Hiring Score

0 Low
Sector Avg.
100 High

Insider Sentiment Score

0 Low
Sector Avg.
100 High

Research Reports

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  • Daily – Vickers Top Buyers & Sellers for 06/29/2026

    The Vickers Top Buyers & Sellers is a daily report that identifies the five companies the largest insider purchase transactions based on the dollar value of the transactions as well as the five companies the largest insider sales transactions based on the dollar value of the transactions.

  • Daily – Vickers Top Buyers & Sellers for 04/15/2026

    The Vickers Top Buyers & Sellers is a daily report that identifies the five companies the largest insider purchase transactions based on the dollar value of the transactions as well as the five companies the largest insider sales transactions based on the dollar value of the transactions.

  • Daily – Vickers Top Buyers & Sellers for 04/13/2026

    The Vickers Top Buyers & Sellers is a daily report that identifies the five companies the largest insider purchase transactions based on the dollar value of the transactions as well as the five companies the largest insider sales transactions based on the dollar value of the transactions.

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