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Hasbro, Inc. (HAS)

92.53 -0.47 (-0.51%)
At close: September 4 at 4:00:01 PM EDT
92.63 +0.10 (+0.11%)
After hours: September 4 at 7:54:50 PM EDT
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What's happening with HAS?

8m ago
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Hasbro (HAS) continues to show positive momentum with a 10.8% increasein stock value over the last three months, driven by strong performance in its Wizards of the Coast division. Recent licensing agreements and a significant industrial offering related to its distribution further enhance its growth outlook.

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  • Previous Close 93.00
  • Open 92.15
  • Bid 84.96 x 200
  • Ask 98.65 x 200
  • Day's Range 91.01 - 93.36
  • 52 Week Range 69.50 - 106.98
  • Volume 1,118,457
  • Avg. Volume 1,956,393
  • Market Cap (intraday) 13.051B
  • Beta (5Y Monthly) 0.47
  • PE Ratio (TTM) 16.46
  • EPS (TTM) 5.62
  • Earnings Date (est.) Oct 22, 2026
  • Forward Dividend & Yield 2.80 (3.01%)
  • Ex-Dividend Date Aug 19, 2026
  • 1y Target Est 109.64

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

corporate.hasbro.com

4,520

Full Time Employees

December 28

Fiscal Year Ends

Leisure

Industry

Recent News

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Performance Overview

Trailing total returns as of 9/4/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

HAS
15.41%
S&P 500 (^GSPC)
12.75%

1-Year Return

HAS
18.80%
S&P 500 (^GSPC)
18.71%

3-Year Return

HAS
43.94%
S&P 500 (^GSPC)
70.93%

5-Year Return

HAS
13.89%
S&P 500 (^GSPC)
70.18%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q2 FY26
Revenue 1.14B
Earnings 160.9M
Profit Margin 14.12%

Q3

FY25

Q4

FY25

Q1

FY26

Q2

FY26

0
500M
1B
14.0%
16.0%
18.0%

Analyst Insights

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Analyst Price Targets

90.00
109.64 Average
92.53 Current
120.00 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 8/20/2026
Analyst Wells Fargo
Rating Action Maintains
Rating Equal-Weight
Price Action Raises
Price Target 85 -> 90

Statistics

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Valuation Measures

Annual
  • Market Cap

  • Enterprise Value

  • Trailing P/E

  • Forward P/E

  • PEG Ratio (5yr expected)

  • Price/Sales (ttm)

  • Price/Book (mrq)

  • Enterprise Value/Revenue

  • Enterprise Value/EBITDA

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    15.97%

  • Return on Assets (ttm)

    13.08%

  • Return on Equity (ttm)

    159.56%

  • Revenue (ttm)

    4.97B

  • Net Income Avi to Common (ttm)

    794.1M

  • Diluted EPS (ttm)

    5.62

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    1.38B

  • Total Debt/Equity (mrq)

    531.04%

  • Levered Free Cash Flow (ttm)

    688.15M

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