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Snap Inc. (SNAP)

5.37 -0.19 (-3.33%)
As of 12:46:56 PM EDT. Market Open.
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What's happening with SNAP?

13m ago
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Snap Inc. faces significant challenges as it grapples with a recent lawsuit over child safety features, leading to an 8.4% declinein stock value. Despite having 971 million monthly active users, Snapchat remains unprofitable, raising concerns about its future growth amidst increasing regulatory scrutiny.

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  • Previous Close 5.55
  • Open 5.44
  • Bid 5.35 x 1210000
  • Ask 5.35 x 2110000
  • Day's Range 5.32 - 5.47
  • 52 Week Range 3.81 - 9.28
  • Volume 16,256,723
  • Avg. Volume 41,522,901
  • Market Cap (intraday) 9.073B
  • Beta (5Y Monthly) 1.02
  • PE Ratio (TTM) --
  • EPS (TTM) -0.18
  • Earnings Date (est.) Nov 4, 2026
  • Forward Dividend & Yield --
  • Ex-Dividend Date --
  • 1y Target Est 7.38

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

www.snap.com

5,261

Full Time Employees

December 31

Fiscal Year Ends

Performance Overview

Trailing total returns as of 9/1/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

SNAP
33.52%
S&P 500 (^GSPC)
11.53%

1-Year Return

SNAP
24.86%
S&P 500 (^GSPC)
18.18%

3-Year Return

SNAP
48.61%
S&P 500 (^GSPC)
69.07%

5-Year Return

SNAP
92.77%
S&P 500 (^GSPC)
68.75%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q2 FY26
Revenue 1.6B
Earnings -163.96M
Profit Margin -10.25%

Q3

FY25

Q4

FY25

Q1

FY26

Q2

FY26

0
500M
1B
2B
-10.0%
-5.0%
0.0%

Analyst Insights

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Top Analyst

Barclays
59/100
Latest Rating
Overweight

Analyst Price Targets

5.00
7.38 Average
5.36 Current
16.00 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 8/4/2026
Analyst Mizuho
Rating Action Maintains
Rating Neutral
Price Action Raises
Price Target 5 -> 6

Statistics

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Valuation Measures

Annual
As of 8/27/2026
  • Market Cap

    9.01B

  • Enterprise Value

    10.58B

  • Trailing P/E

    --

  • Forward P/E

    10.35

  • PEG Ratio (5yr expected)

    --

  • Price/Sales (ttm)

    1.42

  • Price/Book (mrq)

    4.68

  • Enterprise Value/Revenue

    1.67

  • Enterprise Value/EBITDA

    1.07k

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    -4.90%

  • Return on Assets (ttm)

    -2.72%

  • Return on Equity (ttm)

    -15.58%

  • Revenue (ttm)

    6.35B

  • Net Income Avi to Common (ttm)

    -311.24M

  • Diluted EPS (ttm)

    -0.18

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    2.66B

  • Total Debt/Equity (mrq)

    219.28%

  • Levered Free Cash Flow (ttm)

    714.26M

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Company Insights

Fair Value

5.36 Current

Dividend Score

0 Low
Sector Avg.
100 High

Hiring Score

0 Low
Sector Avg.
100 High

Insider Sentiment Score

0 Low
Sector Avg.
100 High

Research Reports

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  • Snap Earnings: Revenue Accelerates on Subscriptions and World Cup Tailwinds

    Snap is a technology company best known for its marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app’s revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap’s overall sales.

    Rating
    Price Target
  • Snap Earnings: Revenue Accelerates on Subscriptions and World Cup Tailwinds

    Snap is a technology company best known for its marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app’s revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap’s overall sales.

    Rating
    Price Target
  • The major indices are solidly higher at midday. Earnings are rolling

    The major indices are solidly higher at midday. Earnings are rolling in and driving individual share prices. Many companies, as usual, are reporting results that are above expectations and that is lifting the overall mood, this as a relative quiet period in the Middle East is underway. Crude oil is at $76 per barrel and the yield on the 10-year note is at 4.64%.

  • SPECS launch, reiterate HOLD

    Snap operates the social networking site Snapchat, which allows users to post, view, and interact with videos and still images. Snap has added text-, video-, and voice-based calling between users. The company sells advertising in the form of sponsored geofilters, publisher stories, snap ads shown between user stories, and sponsored Lenses. Given the richer context and information furnished by images, Snap's goal is to reinvent the camera to improve how people live and communicate.

    Rating
    Price Target

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