YouGov plc (YOU.L)

YouGov plc engages in the provision of market research, data analytics, and related services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates in three segments: Data Products, Research, and Shopper. The Data Products segment offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, which provides the detailed and real-time portraits of consumer segments. The Research segment provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey solutions; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, which provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The Shopper segment offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations and trends. It is also involved in software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.