Morningstar
•
Aug 13, 2026
Affirm Holdings, Inc.: Affirm: Increasing Fair Value to $67 From $62 on Lower Credit Costs and Faster Volume Growth
Symbols
AFRMSector(s)
Financial Services
Rating
Current Price
72.35
Fair Value
Economic Moat
Stewardship
Summary
Founded in 2012, Affirm is a market leader in the buy now, pay later space with around $36 billion in transaction volume in fiscal 2025. Affirm offers both zero-interest financing, which is merchant-subsidized, and interest-bearing loans, which function as personal loans that are
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