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Harley-Davidson, Inc. (HOG)

31.22 +0.89 (+2.93%)
At close: October 30 at 4:00:02 PM EDT
31.25 +0.03 (+0.10%)
After hours: October 30 at 6:37:28 PM EDT
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Harley-Davidson’s third-quarter results showed stronger North American retail demand and lower dealer inventory, but revenue and earnings missed expectations. Management raised full-year guidance for its motorcycle and financing businesses, while LiveWire disclosed substantial doubts about continuing as a standalone company.

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  • Previous Close 30.33
  • Open 30.26
  • Bid 30.50 x 30000
  • Ask 31.20 x 20000
  • Day's Range 29.93 - 31.22
  • 52 Week Range 17.09 - 31.23
  • Volume 3,251,566
  • Avg. Volume 1,963,945
  • Market Cap (intraday) 3.249B
  • Beta (5Y Monthly) 1.32
  • PE Ratio (TTM) 17.15
  • EPS (TTM) 1.82
  • Earnings Date Oct 29, 2026
  • Forward Dividend & Yield 0.75 (2.40%)
  • 1y Target Est 29.80
  • Morningstar Rating Rating available with Stock Picks access

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

www.harley-davidson.com

5,500

Full Time Employees

December 31

Fiscal Year Ends

Recent News

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Performance Overview

Trailing total returns as of 10/30/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

HOG
56.23%
S&P 500 (^GSPC)
10.73%

1-Year Return

HOG
21.09%
S&P 500 (^GSPC)
11.11%

3-Year Return

HOG
30.39%
S&P 500 (^GSPC)
81.91%

5-Year Return

HOG
4.37%
S&P 500 (^GSPC)
64.59%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q3 FY26
Revenue 964.02M
Earnings 42.76M
Profit Margin 4.44%

Q4

FY25

Q1

FY26

Q2

FY26

Q3

FY26

0
500M
1B
-60.0%
-40.0%
-20.0%
0.0%

Analyst Insights

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Analyst Price Targets

19.00 Low
29.80 Average
31.22 Current
37.00 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 10/30/2026
Analyst Citigroup
Rating Action Maintains
Rating Buy
Price Action Raises
Price Target 33 -> 37

Statistics

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Valuation Measures

Annual
  • Market Cap

  • Enterprise Value

  • Trailing P/E

  • Forward P/E

  • PEG Ratio (current)

  • Price/Sales (ttm)

  • Price/Book (mrq)

  • Enterprise Value/Revenue

  • Enterprise Value/EBITDA

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    -3.31%

  • Return on Assets (ttm)

    -1.14%

  • Return on Equity (ttm)

    -4.19%

  • Revenue (ttm)

    3.98B

  • Net Income Avi to Common (ttm)

    -131.96M

  • Diluted EPS (ttm)

    1.82

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    2.08B

  • Total Debt/Equity (mrq)

    76.73%

  • Levered Free Cash Flow (ttm)

    3.66B

Company Insights

Research Reports

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