NYSE - Delayed Quote
USD
Harley-Davidson, Inc. (HOG)
24.48
+0.59
(+2.47%)
At close: May 1 at 4:00:02 PM EDT
24.40
-0.08
(-0.33%)
After hours: May 1 at 6:49:33 PM EDT
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Learn moreLoading chart for HOG
- Previous Close
23.89 - Open
24.34 - Bid --
- Ask --
- Day's Range
23.85 - 24.59 - 52 Week Range
17.09 - 31.25 - Volume
2,764,979 - Avg. Volume
3,739,629 - Market Cap (intraday)
2.738B - Beta (5Y Monthly) 1.29
- PE Ratio (TTM)
8.81 - EPS (TTM)
2.78 - Earnings Date May 5, 2026
- Forward Dividend & Yield 0.73 (2.97%)
- Ex-Dividend Date Mar 2, 2026
- 1y Target Est
22.14
Recent News: HOG
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Performance Overview: HOG
Trailing total returns as of 5/1/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .
YTD Return
HOG
20.73%
S&P 500 (^GSPC)
5.62%
1-Year Return
HOG
9.69%
S&P 500 (^GSPC)
29.01%
3-Year Return
HOG
28.47%
S&P 500 (^GSPC)
73.47%
5-Year Return
HOG
43.85%
S&P 500 (^GSPC)
72.92%
Earnings Trends: HOG
View MoreAnalyst Insights: HOG
View MoreStatistics: HOG
View MoreValuation Measures
As of 5/1/2026
-
Market Cap
2.74B
-
Enterprise Value
2.70B
-
Trailing P/E
8.81
-
Forward P/E
20.58
-
PEG Ratio (5yr expected)
5.54
-
Price/Sales (ttm)
0.66
-
Price/Book (mrq)
0.87
-
Enterprise Value/Revenue
0.60
-
Enterprise Value/EBITDA
4.06
Financial Highlights
Profitability and Income Statement
-
Profit Margin
7.57%
-
Return on Assets (ttm)
2.81%
-
Return on Equity (ttm)
10.42%
-
Revenue (ttm)
4.47B
-
Net Income Avi to Common (ttm)
338.74M
-
Diluted EPS (ttm)
2.78
Balance Sheet and Cash Flow
-
Total Cash (mrq)
1.31B
-
Total Debt/Equity (mrq)
96.73%
-
Levered Free Cash Flow (ttm)
-460.21M
Compare To: HOG
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Company Insights: HOG
Fair Value
Fair Value is the appropriate price for the shares of a company, based on its earnings and growth rate also interpreted as when P/E Ratio = Growth Rate. Estimated return represents the projected annual return you might expect after purchasing shares in the company and holding them over the default time horizon of 5 years, based on the EPS growth rate that we have projected.
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Dividend Score
The distribution of earnings a company pays back to its shareholders based off the company’s profits. Usually paid out on a quarterly basis in the form of cash or additional stocks.
Hiring Score
A company’s hiring trends in key indicators can indicate how well the company is doing in terms of growing the company and where they are currently prioritizing.
Insider Sentiment Score
Vicker’s Insider Sentiment provides insights into trades made by insiders. This can be used to gain valuable insights and as a reflection of the prospect of the company based on insider trading.
Research Reports: HOG
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Harley-Davidson: Financial Services Update Doesn't Sway Our Long-Term Prognosis for the Enterprise
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
RatingPrice Target -
Harley-Davidson: Financial Services Update Doesn't Sway Our Long-Term Prognosis for the Enterprise
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
RatingPrice Target -
Harley's Turnaround Likely Takes Time, Stifled by Secular Headwinds
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
RatingPrice Target -
Price weakness offers buying opportunity
Founded in 1903 and based in Milwaukee, Harley-Davidson became a public company in 1986. The company sells Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. Harley-Davidson Financial Services (HDFS) provides wholesale and retail financing and insurance to Harley-Davidson dealers and their retail customers in the United States, Canada and other international markets. The company's products are sold to retail customers through a network of independent dealers. The common shares are a component of the S&P MidCap 400 index, and the company employs approximately 5,900 people.
RatingPrice Target
