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NIKE, Inc. (NKE)

38.67 +0.25 (+0.65%)
At close: October 30 at 4:00:02 PM EDT
38.60 -0.07 (-0.18%)
After hours: October 30 at 7:57:31 PM EDT
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What's happening with NKE?

42m ago
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Nike’s turnaround remains under pressure, with weakness in Sportswear, Jordan, Converse, and Greater China offsetting growth in running and other performance categories. Management expects fiscal 2027 revenue to decline by a high-single-digit percentage, while analysts remain divided ahead of the November 16–17 Investor Day. NKE is up 0.65% in the current regular sessionas of October 31, 2026.

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  • Previous Close 38.42
  • Open 38.90
  • Bid 38.50 x 200000
  • Ask 38.60 x 230000
  • Day's Range 38.48 - 39.24
  • 52 Week Range 31.97 - 69.14
  • Volume 26,957,486
  • Avg. Volume 33,137,990
  • Market Cap (intraday) 57.437B
  • Beta (5Y Monthly) 1.10
  • PE Ratio (TTM) 18.59
  • EPS (TTM) 2.08
  • Earnings Date (est.) Dec 17, 2026
  • Forward Dividend & Yield 1.64 (4.27%)
  • 1y Target Est 36.50
  • Morningstar Rating Rating available with Stock Picks access

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

www.nike.com

73,000

Full Time Employees

May 31

Fiscal Year Ends

Performance Overview

Trailing total returns as of 10/30/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

NKE
37.70%
S&P 500 (^GSPC)
10.73%

1-Year Return

NKE
38.45%
S&P 500 (^GSPC)
11.11%

3-Year Return

NKE
59.27%
S&P 500 (^GSPC)
81.91%

5-Year Return

NKE
74.67%
S&P 500 (^GSPC)
64.59%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q1 FY27
Revenue 11.21B
Earnings 712M
Profit Margin 6.35%

Q2

FY26

Q3

FY26

Q4

FY26

Q1

FY27

0
2B
4B
6B
8B
10B
12B
5.0%
6.0%
7.0%
8.0%
9.0%

Analyst Insights

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Top Analyst

Deutsche Bank
52/100
Latest Rating
Hold

Analyst Price Targets

19.00 Low
36.50 Average
38.67 Current
60.00 High

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell

Latest Rating

Date 10/22/2026
Analyst Guggenheim
Rating Action Reiterates
Rating Buy
Price Action Maintains
Price Target 50 -> 50

Statistics

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Valuation Measures

Annual
As of 10/29/2026
  • Market Cap

    57.07B

  • Enterprise Value

    59.77B

  • Trailing P/E

    18.47

  • Forward P/E

    32.02

  • PEG Ratio (current)

    6.36

  • Price/Sales (ttm)

    1.24

  • Price/Book (mrq)

    3.74

  • Enterprise Value/Revenue

    1.30

  • Enterprise Value/EBITDA

    12.84

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    6.74%

  • Return on Assets (ttm)

    6.89%

  • Return on Equity (ttm)

    21.56%

  • Revenue (ttm)

    45.89B

  • Net Income Avi to Common (ttm)

    3.09B

  • Diluted EPS (ttm)

    2.08

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    8.37B

  • Total Debt/Equity (mrq)

    73.09%

  • Levered Free Cash Flow (ttm)

    1.77B

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Company Insights

Fair Value

38.67 Current

Dividend Score

0 Low
Sector Avg.
100 High

Hiring Score

0 Low
Sector Avg.
100 High

Insider Sentiment Score

0 Low
Sector Avg.
100 High

Research Reports

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  • Attractive valuation; brand remains a strong asset

    Headquartered in Beaverton, Oregon, Nike develops and markets footwear, apparel, athletic equipment, and accessories. Its products are sold through a mix of independent distributors, licensees, and retail stores worldwide. Converse is a wholly owned subsidiary. Nike employs 73,000 people.

  • Earnings season accelerates this week, while tech stocks remain under pressure.

    Earnings season accelerates this week, while tech stocks remain under pressure. Last week, the Dow Jones Industrial Average gained 1%, while the S&P 500 lost 2% and the Nasdaq shed 5%. Year to date, the Dow is up 8%, the S&P 500 is up 12%, and the Nasdaq is up 12%. On the economic calendar, there are no top-tier reports due out this week, but Wall Street is starting to gear up for the next Federal Open Market Committee (FOMC) meeting next week. As of Friday, the odds that there will be no change in interest rates were at 83%. On the earnings calendar, highlights include General Electric, Netflix, General Motors, Northrop Grumman, and United Airlines on Tuesday. After that, Meta Platforms, Tesla, Philip Morris, IBM, and AT&T report on Wednesday; Procter & Gamble and Lockheed Martin on Thursday; and American Express on Friday. Turning to economic data, gas prices fell two cents last week to an average of $4.33 per gallon for regular gas. Elsewhere, the Atlanta Fed 3Q GDPNow forecast is unchanged week over week at 3.6%. The Cleveland Fed Inflation Nowcast continues to call for CPI of 3.8% in October, up from 3.7% in for September. Mortgage rates were flat last week, with the average 30-year fixed-rate mortgage still at 7.40%, according to FreddieMac. Taking a deeper dive into performance so far in 2026, a leading industrialized global stock market index, the ETF EFA, is up 7% year to date, while the leading emerging market ETF (EEM) is up 15%. U.S. growth stocks are up 2% so far in 2026 when looking at ETF IWF, and value stocks (IWD) are up 21%. Crude oil continues to be volatile. On Friday, oil was at about $99 per barrel, up 71% for the year. In other asset classes for the year, AGG bonds are down 5%, gold is down 4%, and Bitcoin is down 7%. The U.S. dollar is up 4%, tracking DXY. The VIX Volatility Index was up to about 20 on Friday, in line with its historical average. Turning to sector performance, the list from first to worst so far in 2026 is Energy (+49%), Information Technology (+31%), Healthcare (+14%), Consumer Staples (+12%), Materials (+11%), Industrial (+8%), Real Estate (+4%), Financial (+1%), Utilities (-2%), Communication Services (-4%), and Consumer Discretionary (-5).

  • Nike: Moat Rating Lowered to Narrow; Fair Value Estimate Cut by 44%; Shares Remain Undervalued

    Since its founding in 1964, Nike has become the world's largest sports performance and lifestyle merchandiser. Footwear is its largest category, accounting for about two-thirds of sales. It also sells large amounts of apparel (about 30% of sales) and equipment (5%). Key performance categories include basketball, running, and football (soccer). Brands include Nike, Jordan (premium athletic footwear and clothing), ACG (outdoor), NikeSkims (women’s athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. It outsources nearly all production to contract manufacturers in more than 30 countries.

  • Nike: Moat Rating Lowered to Narrow; Fair Value Estimate Cut by 44%; Shares Remain Undervalued

    Since its founding in 1964, Nike has become the world's largest sports performance and lifestyle merchandiser. Footwear is its largest category, accounting for about two-thirds of sales. It also sells large amounts of apparel (about 30% of sales) and equipment (5%). Key performance categories include basketball, running, and football (soccer). Brands include Nike, Jordan (premium athletic footwear and clothing), ACG (outdoor), NikeSkims (women’s athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. It outsources nearly all production to contract manufacturers in more than 30 countries.

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