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Morningstar

Morningstar

May 01, 2026

Apple Inc.: Apple Earnings: Let the iPhone 17 Cycle Rip

Symbols

AAPL

Sector(s)

Technology

Rating

Current Price

279.00

Fair Value

Economic Moat

Stewardship

Summary

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone makes up a majority of the firm sales, and Apple’s other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to bui

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Analyst Profile

William Kerwin

Equity Analyst

William Kerwin is an associate equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar Inc. He provides support for broad coverage of companies within the technology space.Before joining the firm full-time in 2019, Kerwin was an intern on Morningstar's basic- materials team.Kerwin holds a Bachelor of Science in economics with a math emphasis and French from the University of Wisconsin-Madison.

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