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Morningstar

Morningstar

May 07, 2026

Diageo plc: Diageo: US Weakness Overshadowed by World Cup and Guinness Boost; Reduce Fair Value Estimate by 16%

Symbols

DEO

Sector(s)

Consumer Defensive

Rating

Current Price

80.35

Fair Value

Economic Moat

Stewardship

Summary

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions hav

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