Morningstar
•
May 28, 2026
Macy's, Inc.: Macy’s Lacks an Edge in a Crowded Market, but Its Investments Have Brought Some Stability
Symbols
MSector(s)
Consumer Cyclical
Rating
Current Price
21.76
Fair Value
Economic Moat
Stewardship
Summary
Founded in 1858 and based in New York City, Macy’s operates about 430 eponymous stores, 60 stores under the Bloomingdale’s (full-price and outlet) and Bloomie's names, and more than 170 freestanding Bluemercury specialty beauty stores. Macy’s also operates e-commerce sites and licenses Bloomingdale’s stores in the United Arab Emirates and
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Analyst Profile
David Swartz
Equity Analyst
David Swartz is an equity analyst in the consumer sector research group for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers consumer-focused companies in retail and apparel.Before joining Morningstar in 2018, Swartz worked as a money manager and equity analyst for a family office in the Seattle area. He also worked as an analyst and fund manager for three equity hedge funds in the San Francisco Bay Area.Swartz holds a bachelor’s degree in economics from the University of California at Berkeley and a master’s degree in economics from Yale University. He also holds a certificate in finance (investment management specialization) from UC Berkeley Extension.
