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Morningstar

Morningstar

May 04, 2026

Booking Holdings Inc.: Booking's Network Strength Offsetting Near-Term Geopolitical Headwinds

Symbols

BKNG

Sector(s)

Consumer Cyclical

Rating

Current Price

166.23

Fair Value

Economic Moat

Stewardship

Summary

Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable

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Analyst Profile

Dan Wasiolek

Senior Equity Analyst

Dan Wasiolek is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers gaming, lodging, and online travel.Before joining Morningstar in 2014, Wasiolek spent 16 years as an analyst and portfolio manager covering U.S. mid- and large-cap strategies for Driehaus Capital Management.Wasiolek holds a bachelor’s degree in business administration from Illinois Wesleyan University and a master’s degree in business administration, with a concentration in finance, from the DePaul University Kellstadt School of Business.

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