Dogecoin enters Nasdaq with new ETF

Pooja Rajkumari

January 22, 2026 2 min read

DOGE-USD

The world’s most famous meme coin has officially crossed into traditional finance.

On Jan. 22, House of Doge, the official corporate arm of Dogecoin Foundation, made its Wall Street debut with the launch of a spot Dogecoin (DOGE) exchange-traded fund (ETF).

Trading under the ticker TDOG on the Nasdaq, the new product gives both retail and institutional investors exposure to Dogecoin without the need for self-custody wallets or crypto exchanges.

A first for Dogecoin and SEC

The ETF is issued by 21Shares and is notable for more than just its timing.

While Grayscale and Bitwise launched spot Dogecoin ETFs back in November last year, those products entered the market during the U.S. government shutdown and did so without explicit regulatory sign-off.

This one is different.

Earlier this month, the Securities and Exchange Commission (SEC) formally approved the 21Shares Dogecoin ETF, marking the first time the agency has explicitly greenlit a spot DOGE product.

It’s also the only Dogecoin ETF to carry the official endorsement of the Dogecoin Foundation, which has supported the token’s decentralized development and community since 2014.

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From meme to market access

Duncan Moir, president of 21Shares, said the ETF is designed for a new generation of younger investors, affluent traders and those who want crypto exposure but prefer using traditional brokerage accounts.

“I do expect the younger generation, which has spent a little bit of time looking at crypto, is now looking at what’s next,”Moir said.

He argues Dogecoin has something most crypto assets don’t: a massive online following, a $21 billion market cap and a culture that feels accessible rather than intimidating. After Bitcoin (BTC) and Ethereum (ETH) found success on Wall Street, Moir believes Dogecoin could be next.

Skepticism remains — and Moir welcomes it. “If nobody was skeptical, it wouldn’t be as interesting an investment product,” he said.

Dogecoin’s grown-up ambitions

The ETF launch also aligns with a broader push by House of Doge, backed by Alex Spiro, to reposition Dogecoin as a potential global payment rail rather than a pure joke asset.

Even Dogecoin’s most famous supporter, Elon Musk, has kept the spotlight on the token.

Speaking at the World Economic Forum in Davos, Musk was urged by traders online to promote Dogecoin as a future financial standard.

At press time, Dogecoin was up about 1% on the day, trading near $0.1245.

For a coin born as a joke, Wall Street is no longer laughing.

This story was originally published by TheStreet on Jan 22, 2026, where it first appeared in the Trading News & Analysis section. Add TheStreet as a Preferred Source by clicking here.