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Morningstar

Morningstar

Mar 26, 2026

Kimberly-Clark Corporation: Even Amid Portfolio Changes, Narrow-Moat Kimberly-Clark Wedded to Prudent Brand Investments

Symbols

KMB

Sector(s)

Consumer Defensive

Rating

Current Price

97.67

Fair Value

Economic Moat

Stewardship

Summary

With more than half of its sales from personal care and another third from consumer tissue products, Kimberly-Clark is a leading manufacturer in the tissue and hygiene realm. Its brand mix includes Huggies, Pull-Ups, Kotex, Depend, Kleenex, and Cottonelle. The firm also operates in the professional segment, partnering with businesses to provide workplace safety and sanitation solutions. Kimberly-Clark generates just over half its sales in North America and more than 10% in Europe, with th

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Analyst Profile

Erin Lash

Sector Director

Erin Lash, CFA, is director of consumer sector equity research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. In addition to leading the sector team, Lash covers packaged food and household and personal care companies.Before joining Morningstar in 2006, she spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance.Lash holds a bachelor's degree in finance from Bradley University and a master's degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal's annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

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