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Morningstar

Morningstar

Apr 27, 2026

iQIYI, Inc.: Iqiyi Faces Long-Term Headwinds as Users Shift to Short-Form Videos

Symbols

IQ

Sector(s)

Communication Services

Rating

Current Price

1.22

Fair Value

Economic Moat

Stewardship

Summary

Iqiyi is a leading streaming video-on-demand company in China that generates revenue mostly through a subscription basis. The platform also provides user-generated content to nonpaying users, monetized through ads. The company self-produces much of the subscription content and also generates revenue through content distribution, gaming, and IP licensing. Iqiyi competes directly with Tenc

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